highlight my current location in whatever navigation bars, lists or menus appear on the page. The only exception is during slow internet speed, in which case the # clicks will make a difference. Making pages self-evident is like having good lighting in a store: it just makes everything seem better. Steve Krug of Advanced Common Sense talks about usability, which he defines as when “A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s … Don't make me think, revisited : a common sense approach to Web usability. Steve Krug breaks this down into 3 laws: This is the overarching rule. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. Use tiny type (to make it clear the breadcrumbs are just an accessory). They're self-evident. Use web navigation conventions. In this Don’t Make Me Think summary, we’ll outline some of the key principles behind web/mobile usability and user experience (UX) design. How do you design your site for quick and easy scanning? I get lots of lovely email. Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. This 2013 edition was updated with newer examples and to additional landscape changes since 2000. Find out how to design great websites that’re easy to use and navigate! Remove all unnecessary words to reduce distractions, allow the key content to stand out, and shorten the page to minimize scrolling. You should read Don’t Make Me Think by Steve Krug.It’s concise, funny, and practically a picture book for adults. Every page should have a page name. Importantly, the name needs to match what I clicked. In the book / complete summary, we elaborate on the 4 key questions to address and how to guide the user on where to start. Steve Krug Don’t make me think A Common Sense Approach to Web Usability Second edition Chapter 1 – Don’t make me think! We don't read pages; we scan them. Use the words "You are here" to make it clear they are breadcrumbs. Anyone who really needs our site will know what it is. In” ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. You can hire usability consultants from $5-10k, but it’s also possible to do DIY testing using the tips in this book. The only exception is the homepage (sometimes it doesn't need the persistent navigation because it isn't like other pages), and certain forms pages (e.g. This book gives you insights into how to make a website easy to use. And it just makes sense. the user is sure it’s the right choice). Like “The name of the page will match the words I clicked to get there. To begin, simplify your site. Asking me for information you don't really need. showed me how to put myself in the position of the person who uses my site. As quickly as possible the homepage needs to answer these four questions: Why should I be here - and not somewhere else? Useful conventions for navigation are: Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. Hiding information that I want (customer support phone number, shipping rates, prices). Hence, the site visitor should never have to ask himself: Where am I? If someone can’t find their way around your website, they won’t use it…it’s that simple. Put them at the top of the site, and use > between levels. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. The basic principle of web design is that the user shouldn't have to think. For more, get yourself a copy of Don’t Make Me Think from your local bookstore or Amazon. Don’t Make Me Think Revisited by Steve Krug is yet another updated classic available at Scholarly Commons and online as an e-book. Fundamentally, your Home page must give a clear, big-picture overview of your site, since the initial impression will affect how the user interprets (or misinterprets) everything else on your site, and people tend to return to your Home page as a “base” to orientate themselves. If I click on a link that says "Hot mashed potatoes" then the site should take me to a page named "Hot mashed potatoes". Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. Unfortunately I didn't yet finish the book summary, and only wrote down the first section - 12 shattered myths. Don't use JavaScript without a good reason. It tests how to make a website easier for the average visitor. As a rule of thumb, (i) make clickable links/buttons obvious and (ii) use words that are obvious to everyone. Get all the latest & greatest posts delivered straight to your inbox, The Top Ten Mistakes Leaders Make [Book Summary], See all 19 posts People do not read websites in a sequential, detailed or orderly fashion. Because (i) it's not important to us to figure out how things work, and (ii) if we find something that works, we stick to it. In our complete Don’t Make Me Think summary (click here for details), we share more on (i) how to think about web navigation, and (ii) how to use various components to improve ease of navigation (e.g. Have persistent navigation - a set of navigation elements that appear on every page. Because (i) we're usually in a hurry; (ii) there's not much penalty for guessing wrong; (iii) weighing options may not improve our chances, and (iv) guessing is more fun. This book by Steve Krug offers valuable principles and guidelines on how to design great, usable websites. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Boldface the last item. In our complete 16-page summary, we also outline the key considerations and tips for (i) mobile usability, (ii) maintaining goodwill, (iii) accessibility issues and (iv) gaining management support for web usability improvements. Punishing me for not doing things your way (e.g. Remove instructions. They're hard to miss and hard to mistake for anything but navigation. no thinking required) and obvious (i.e. Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. Get this from a library! The major idea is to create designs with which users wouldn’t need to think too much how the interface works — this way it becomes not … Where should I begin? A fifth important question the homepage needs to answer is "Where do I start?". This short book by John Maeda answers that question. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. The design of a web page or anything that you design should be self-evident and obvious. THE LAWS OF, Stay up to date! The page name needs to be in the right place: framing the content that is unique to this page. Yet what is simplicity? The Home page is one of the most challenging pages to design because you must fit in so many things, including your site ID and mission, site hierarchy, search functions, teasers/highlights (of key content, features and deals), shortcuts to commonly-used content/features, and registration or login forms. This is one of my favourite business books of all time. So when designing, it’s your job to ensure that ev… Everyone "gets" them. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Also included is a simple guide to help you test a website at each stage of its development. Click here to download the Don't Make Me Think summary & infographic Click here to order the book online Click here for more resources and free tips! The welcome blurb:  a terse description of the site, displayed prominently. For example: You are here:   Home > Hobbies > Book Collecting > Welcome. Don't make me think. A chapter-by-chapter summary of the newest edition of Steve Krug’s classic. Well, these are the things that people think about when they arrive at the site that they really shouldn’t have to. Don't Make Me Think A Common Sense Approach To Web Usability, Second Edition, Steve Krug-- Review Don't Make Me Think is a book about web usability. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. The "number of clicks to get anywhere" doesn't matter. As a rule, people don’t like to puzzle over how to do things. your website). Putting sizzle in my way (long flash intro). DON'T MAKE ME THINK, by Steve Krug. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. The first three users are very likely to encounter nearly all of the most significant problems. Avoid technical jargon, clever-but-confusing marketing phrases, or terms that’re specific to your industry/company. Book Summary - Clockwork: Design Your Business to Run Itself, Book Summary - Man’s Search For Meaning (Viktor Frankl), Psychology, Economics, Sociology & General. Category Archives: Don’t Make Me Think, Revisited. Why do we do this? The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Break pages up into clearly defined areas. Don't make me think: Basically the web user does not want to venture into a site that requires them to figure it out. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience.Also included is a simple guide to help you test a website at each stage of its development. Building a great website isn’t just about technology or design; it’s also about understanding human psychology. For the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle. This is the overarching rule. So, what are the question marks? Home > Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability. In our full book summary, we elaborate on these 3 laws with more details and examples. Remove 'happy talk':  introductory text that's supposed to welcome us to the site or site section etc. Create a 'skip to main content' link at the beginning of every page. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Don't Make Me Think! wrote the first edition of Don’t Make Me Think back in 2000. Krug believes that the number of clicks doesn’t matter, so long as each click is mindless (i.e. spaces in my credit card number). We don't read pages, we scan them b. 7 min read, 25 Aug 2016 – As a result, web users tend to act like sharks. One of the best principles to apply throughout a company is the KISS principle. Street signs and Breadcrumbs (Part II) January 30, 2014 | Hassan Baig. Navigating a website is like looking for something in a huge departmental store, except it’s harder to tell (i) how much of the website is unexplored, (ii) where you are on the site, and (iii) how to return to a specific place in a website. Don’t Make Me Think. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers. ince Don’t Make Me Think was first published nearly five years ago, people have been wonderful about the book. Faux sincerity ("Your call is important to us"). Persistent navigation should include these five elements: Utilities (shopping cart, site map, help etc). Effective web navigation must help users to (i) find what they’re looking for, and (ii) know where they are on the site plus what options are available to them there. Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. The book “Don’t make me think” was written by Steve Krug in order to help people think as experts on usability. Have a tagline (next to the Site ID). make it self-explanatory, if not self-evident. Try colour-coding your tabs. Don’t waste my time. “Don’t Make Me Think” describes the key points, examples and insights which are important to know about website usability. Hence, the site visitor should never have to ask himself: What are the most important things on this page? Specifically: • We scan (not read) web pages; • We make reasonable (not optimal) choices; and • We go for guesswork (not the “right” approach). Provide me with creature comforts, such as printer-friendly pages. “A lot of the examples are out of date” was the usual comment. Basically, something is usable if an average person can figure out how to use it to achieve an outcome without it being more trouble than it’s worth. Not complaining; just trying to be helpful. Digest these powerful tips in minutes with our summary & infographic! [Steve Krug; Elisabeth Bayle; Aren Straiger; Mark Matcho] -- Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Know what questions I'm likely to have, and answer them. Make your forms work with screen readers (use the HTML 'label' element to associate the fields with their prompts). 10 min read. 0 Chapter 6. Chapter 1: Don't make me think! Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability . Chapter 6: Street signs and Breadcrumbs – Designing Navigation. Much of our web use is motivated by the desire to save time. make it self-explanatory, if not self-evident. The most important task for the homepage is conveying the big picture. Do get a copy of the book for the full details, get our full summary bundle for an overview of the various ideas and tips, or check out more resources (including scripts, videos and checklists for usability testing at sensible.com. Testing only three users helps ensure that you will do another round of testing soon. This relates to all aspects of the design, from the positioning of the logo and links, to the content and the way that it’s written. Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. Click here for more resources and free tips! 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